In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations. Hoteliers are turning to various online strategies to capture the attention of potential guests, and Google Ads has emerged as a game-changing tool in their arsenal. Searching for desired hotels on the search engine has always been a part of the customer journey, and that is why it is crucial for the hotels to appear as the top result of their prospective customer’s search results.
