To fully understand how things are looking like in Asia Pacific, we need to take a step back and look at how things have progressed across the 4 key global hospitality regions over the past 40 months.
In January 2020, The Middle East was ahead of the curve by around 12%, while USA & EU (including the UK) were neck-and-neck at the baseline; however, APAC was behind by 18%. It’s not to say that any of these geographic regions were losing money, not at all, they were all very profitable; it’s just that The Middle East was surging, and APAC was falling behind.
