Decades of unfettered growth in travel have put the world’s treasured places at risk – environmentally, culturally, socially, and financially. The travel and tourism industries face a precarious and uncertain future due to the COVID-19 global pandemic, with international tourist numbers projected to fall 60-80% in 2020. As tourism moves forward and recovers, re-centring around a strong set of principles is vital for long term sustainable and equitable growth.
To rally global change, the Coalition has put forth Guiding Principles that outline a bold vision for tourism’s path forward and is calling on tourism agencies, travel companies, governments, investors, non-governmental organisations, and destination communities to commit to them.
