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Google Eliminates Fees for Hotel Booking Links – PhocusWire

March 9, 2021


Google is making a major change to the way it manages hotel booking links – adding an organic list that enables hotels, online travel agencies and other booking sites to get visibility for free, provides more extensive booking options for consumers and potentially makes Google an even more competitive player in the metasearch space.

Prior to this change, hotel booking links in were paid ads, ranked by the traditional advertiser bidding model.

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