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Groups Plan Ahead, But Leisure Travelers Book Last-Minute

June 20, 2022

Guests increasingly are booking hotel rooms closer to the date of their stays, including via walk-ins with no notice, forcing hoteliers to be more flexible and plan ahead to manage last-minute demand.

Hotel News Now reached out to hoteliers across different markets and hotel types to gauge successful strategies being implemented to capture demand.Sereno Hotels

Samy Ghachem, managing director at Sereno Hotels, which has luxury properties in Lake Como, Italy, and St. Barths, said in an email interview that current booking trends “give a whole new meaning to ‘more last-minute.”‘

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