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Guest Satisfaction Vs. Revenue – What’s The Healthy Option in Times of Crisis? – By Laura Badiu

March 2, 2021

As much as we’d like to forget the-year-that-shall-not-be-named, its severe consequences on the hospitality industry need to be addressed. While the light at the end of the tunnel is still blurry, 2021 is the year of hope and slow reopenings. It’s only natural that hoteliers from around the world are in a haste to make up for the financial loss – at the end of the day, revenue is the ultimate goal that keeps the wheels turning. However, in the rush towards quick ROI, another key factor is in danger of falling off the table: guest satisfaction – what of it?

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