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Hilton Expands Brand Portfolio with Apartment-Style Extended-Stay Brand

May 23, 2023


Hilton today announced a new extended-stay brand designed to meet the needs of the rapidly expanding $300 billion workforce travel market – the long-stay guest that never stopped traveling, even throughout the pandemic. Through extensive research, Hilton has created a hotel product for this vastly underserved group looking for apartment-style accommodations for 20 nights or more.

Launching in the U.S. under the working title Project H3 as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay solution is the newest addition to Hilton’s portfolio of brands. The product provides a reliable and consistent foundation for the long stay, allowing guests to make the most out of every day, and delivers an investment option for developers looking to diversify their portfolio under the Hilton name.

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