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In 2022 hotel chains represent 18% of hotels but almost 50% of all bedrooms. The Majority of international chain hotels are properties with over 100 rooms, while domestic chain hotels have a greater variety of sizes.
Over the last 20 years or so, branded hotel products have started to become more and more prevalent in Europe and the Middle East. We are still nowhere near North America when it comes to brand penetration, but the industry has been moving in that direction.
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