RIU Hotels & Resorts wants to be a pioneer in the metaverse and explore all that it can offer. Therefore, it has decided to make its debut in the virtual world with the emblematic hotel Riu Plaza España. The hotel has become the first to open its doors in the metaverse and has also introduced innovative solutions that combine reality and digital recreation in AltSpace. This iconic Madrid building offers customers an amazing experience in the real world, and they can now recreate this adventure in the virtual world. The metaverse is an emerging tool with great potential, and RIU firmly believes that it will become the basis of brands’ and people’s digital presence in the future.
