The past year was unlike any other for the hospitality industry and many hoteliers made the difficult decision to reduce their digital marketing efforts to save money until revenue streams increased. In many cases, paid media budgets were reduced to zero, hotels physically closed their doors (some temporarily and others for good), and websites remained untouched for most of the year. As travel once again resumes, it’s time for hoteliers to shift their focus and begin planning their digital marketing strategy for 2021. A good place to start is your hotel’s website; it’s where potential guests are first introduced to your brand and often the landing page for online media campaigns. We have compiled a list of tips and ideas for freshening up your website this spring, to attract users and put your best foot forward.