Soon after Proper Hospitality cofounders Alex Samek, Brian De Lowe, and Brad Korzen snatched up the historic Albert Pissis-designed flatiron building in San Francisco, De Lowe, who also serves as the company’s president, temporarily left Los Angeles and moved into what would become the first Proper Hotel.
Eager “to fully immerse myself in the neighborhood, meet many locals, and better understand what was missing in the area,” De Lowe orchestrated a series of onsite F&B pop-ups, getting to know plenty of folks in the San Francisco culinary, art, and music worlds—including the duo behind BVHospitality, the company that now oversees the hotel’s beverage program.
