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How Artificial Intelligence Makes Hotel Upselling Smart – And Effective

May 5, 2021


One of the best ways for hoteliers to engage guests is to offer them products and services that they’ll covet – and willingly pay for.

That’s why upsells are vitally important, especially now as operators try to recover lost revenue. But the question remains: How do you pursue them without taxing already-stretched staff and resources?

Artificial intelligence, or more specifically, machine learning (ML) makes it possible.

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