HSMAI convened commercial executives from 11 brands, 20 management companies, and 10 ownership groups to discuss evolving trends in revenue generation, commercial strategy, and consumer behavior as well as the opportunities to envision a different future to optimize profitability at an executive roundtable in Dallas on Sept. 30 as part of HSMAI’s Commercial Strategy Week.
Adam Sacks, president of Tourism Economics, gave an opening presentation on the economic outlook for hospitality and travel, expanding on his keynote presentation at HSMAI’s ROC Americas event on Sept. 29. In a follow-up discussion focused on hospitality lessons learned from the pandemic and prospects for recovery, roundtable attendees offered insights that Sacks grouped into three major takeaways:
