Years ago Prentice-Hall published The Man’s Health Book, and UPS delivered my ten free copies. Usually I gave those to family and friends. Except for my mother, no one reads them, so I wondered if I could put them to better use.
I decided to visit general managers of my ten biggest hotels, introduce myself, and impress them by handing over my new book. This qualified as aggressive marketing because I never approach a hotel employee.
I began my rounds up the street at the Century Plaza and JW Marriott. Then I drove to the San Fernando Valley to visit the Sheraton Universal and nearby Universal Hilton followed by the Hollywood Holiday Inn and Roosevelt, and then downtown.
