Operators of tours, attractions, activities and experiences have faced rapid change over the past several years, and the impacts of the COVID-19 pandemic have varied widely across regions and activity types.
As a result, operators are experiencing an uneven recovery: Many are still working toward recovery, while a lucky few thrived throughout the pandemic and some ceased operations altogether.
According to Phocuswright’s latest travel research report Travel Experiences: Operator and Consumer Trends, overall, 63% of global operators indicate that bookings in 2022 are at or above the 2019 level (see figure below). Among this group, bookings are up an average of 18% versus 2019.
