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Keeping Hospitality Human: The Importance of a Personal Touch in Hotel Technology Management & By Jill Wilder

April 30, 2024


As renowned author Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This sentiment is at the core of what most hoteliers strive to achieve for guests during their stays, with a keen focus on guest satisfaction remaining an essential element of any successful property’s operations. However, with technology’s growing role in hospitality optimization, the companies providing systems and solutions to hotel organizations may not always share the same mindset. Although artificial intelligence (AI) and automation are continuing to enhance the speed and efficiency of many hotel processes, customer service has often suffered, and personal interactions are increasingly hard to come by. Especially in an industry grounded in hospitality and personalization, this approach seems counterintuitive.

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