Keyword research for hotels is the backbone of any hotel SEO strategy. Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky.
Here are some keyword research tips to help you identify the right keywords to use on your hotel website:
1. Identify Keyword Opportunities
There are plenty of tools out there to help with keyword research. Here at TravelBoom we like to use multiple keyword research tools when we begin the research phase. Some of the tools we use are: