LOTTE HOTELS & RESORTS, the hotel brand representing South Korea, is accelerating global franchising drive based on its 40-year know-how in hotel operation. LOTTE whose combined number of rooms exceeds 11,000, is currently operating 32 hotels and resorts in seven countries and has established itself as a hotel brand favored by people around the world.
Seeking vigorous expansion to become a leading global hotel chain; now operates 12 hotels internationally
LOTTE is aggressive in its global advancement whereas the other Korean hotel groups tend to focus only in domestic market.
