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New Hotel Reservations Data From SiteMinder and Group Displays Accelerating Upswing in Outbound Bookings From China

February 10, 2023

Newly released data from SiteMinder, the world’s leading open hotel commerce platform, highlights the increase in outbound reservation volumes from mainland China following the country’s relaxation of travel restrictions on January 8.

SiteMinder, which generates more than 100 million reservations annually for 35,000+ hotels across 150 countries, has seen a 37% increase in net reservations from Chinese travellers since mid-December, with booking increases accelerating by 27% between week commencing 22 January and week commencing 29 January.

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