As governments, organizations, and the media work around the clock to make sense of the impact of COVID-19, the new normal is bandied around with casual abandon. But as business travelers grapple with issues for which there is no blueprint, one thing is for sure: Companies have a once-in-a-generation opportunity to scrap the old and welcome in the new – creating the optimum business travel environment of the future. So I don’t say ‘new normal’ – I say ‘new you.’
We are working with customers around the world to help create this new paradigm, and despite all the noise, four core elements remain true in every scenario:
