image credit: Pxhere

Reframing Wellness to Wellbeing in the Hospitality Industry

February 18, 2020

The wellness tourism is now a $639 billion industry. This begins to point us in the direction of traveler & guest desires, but the word wellness can lead to restrictive thinking. What comes to mind when I say wellness? Did you get images of yoga, smoothies, or maybe essential oils floating into your head?

There’s nothing wrong with creating an experience with wellness in mind, but it forces the experience designer into a very traditional path. Wellbeing, on the other hand, is a much more expansive and holistic take on helping people feel good. Wellbeing encourages us to look at the variety of ways that people achieve peace of mind, joy, confidence, greater on, etc. – not just health on a physical level.

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