Personal travel is top of mind for many consumers this year and rewards programs will make all the difference, according to a survey of 1,000 US travelers by Wakefield Research. At the start of National Travel and Tourism Week, the second annual Barclays US Consumer Bank’s Travel Rewards and Loyalty Report provides fresh insights into what travelers care about related to loyalty programs and rewards in 2024. This report explores consumer attitudes, sentiments, and behaviors related to travel, loyalty, and rewards programs and highlights the value consumers place on travel rewards programs and co-branded credit cards with insights related to consumer preferences and generational differences.
