The perception of your hotel can influence the decision of potential visitors and impact future business. Managing your brand reputation in the digital space takes careful monitoring of reviews across the web, including OTAs and forums, social media posts and more. Investing in the time to respond to and engage with your customers isn’t a small undertaking, however with the right strategy and management tools, you can forge the perception of your hotel brand, gain loyal customers, and build positive relationships with your guests.
