Postponed vacations, cancelled flights and less-than-satisfied travelers just about sum up the past year and a half. It’s indisputable that the travel industry took a major hit in 2020, as the entire world shut down before our eyes. In fact, domestic travel spending went down by 42% year-over-year, along with international travel dipping by 76%.
After patiently waiting more than a year, people are itching to leave their homes and vacation again. Based on a recent Vrbo study, 65% of Americans plan on traveling more in 2021 than they did pre-COVID. Whether consumers are rescheduling long-awaited family reunions or planning their comeback dream vacation, airline and hospitality brands must prepare themselves for a surge of the travel bug, also known as revenge travel.