In Q4 2022, STR launched the Hospitality Industry Sentiment (HIS) survey, a new quarterly study of travel industry professionals. With the second edition of this survey completed in Q1 2023, new insights and sentiment trends reveal a subtly shifting landscape in hospitality experts’ opinions and experiences.
The relative strength of post-pandemic leisure demand trails off slightly between the first and second iterations of our survey. Group demand, however, is trending upward to help offset this — and so is the strength of internal travel. Fewer respondents indicated that “increased guest spending” was a current boost for their business, but a sizable lift for “major events” means big demand surges for destinations and hoteliers.
