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STR Reports Seasonal Momentum Shifting in U.S. Hotel Performance

April 21, 2023

The top hotel markets in this STR U.S. update show a seasonal momentum shift from traditional winter/spring break hotspots to a broader range of destinations with increasingly travel-friendly climates.

For the four weeks ending 15 April 2023, recovery growth across a range of industry indicators took a small backstep, with occupancy (64.1%) falling 0.7 percentage points (ppts) from the prior month. Recent occupancy indicators were also down year over year (-0.2 ppts) as well as from 2019 (-5.1 ppts). However, these drops are not a serious concern given calendar impacts.

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