The reopening of Japan’s international border several months ago, along with the National Travel Support campaign, have helped boost Tokyo’s hotel average daily rate (ADR) beyond pre-pandemic comparables for two straight months, according to STR.
The rise in room rates was preceded by improving occupancy, which came in at 74.8% in December 2022 and dropped slightly in January 2023 (to 69.0%) due to seasonality. That January occupancy level was still 11.8% lower than the corresponding month in 2019, but January ADR of JPY20,055.58 beat that pre-pandemic comparable by 14.7%.
