HENDERSONVILLE, Tennessee – U.S. weekly hotel occupancy fell back below the 40% mark, according to STR’s latest data through 9 January.
3-9 January 2021 (percentage change from comparable week in 2020):
- Occupancy: 37.0% (-28.3%)
- Average daily rate (ADR): US$87.97 (-27.1%)
- Revenue per available room (RevPAR): US$32.59 (-47.7%)
The previous week’s occupancy was lifted by New Year’s travel. As that holiday travel dissipated, TSA checkpoint counts and hotel room demand each declined by roughly 1.3 million in a week-over-week comparison.