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Strategy Before Tactics: A Lesson For Hoteliers

June 9, 2021

We must be more strategic!

You’re not strategic enough!

Get out of the tactics and think strategically!

Sound familiar?

Let’s take a minute and ground ourselves first.

Strategy = a plan of action or policy designed to achieve a major or overall aim.

Tactics = individual actions carefully planned to achieve a specific end.

Though the clarity between the two is self-evident in the context of their definitions, they are often used interchangeably and are the most confused when applied in a business environment.

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