We must be more strategic!
You’re not strategic enough!
Get out of the tactics and think strategically!
Sound familiar?
Let’s take a minute and ground ourselves first.
Strategy = a plan of action or policy designed to achieve a major or overall aim.
Tactics = individual actions carefully planned to achieve a specific end.
Though the clarity between the two is self-evident in the context of their definitions, they are often used interchangeably and are the most confused when applied in a business environment.
