Brooklyn, New York-based design practice Studio Tack has announced that it will now operate under the banner Post Company. The new name serves as a reflection of the studio’s evolution since its inception in 2012.
“With Post Company, we like to think of it as a new company, not just a new name. It’s a bit of an allegory in terms of a path forward for the studio and what’s to come,” says cofounder Leigh Salem. “It reflects our renewed direction, that we’ve grown up—and that through sheer time and experience, we have afforded ourselves a refreshed focus and perspective. We liked the idea of marking our growth over the years, everything that we’ve learned and achieved encapsulated in a name.”