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Super&Apps Are About to Conquer the Travel Industry

March 12, 2024


Tourism with its often complex booking requirements for providers and users alike presents an ideal case for using super-apps, which with the help of AI can establish intelligent links and analyse needs. This was put forward at a panel discussion on Thursday on the eTravel Stage at ITB Berlin. All the panellists were employed by Asian companies, where corresponding platforms are already on the market. China’s WeChat for example is considered a super-app.

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