In our recent Email Benchmark Report, it was overwhelmingly clear that email is the preferred channel of communication for marketing and businesses. With the shift towards contactless technology and social distancing measures still in place, email continues to be one of the most effective ways to stay connected and communicate with hotel guests.
While personalized marketing emails are important, pre-stay communications are also top of mind for hotel guests. Hotel News Now conducted a hotel guest satisfaction survey which showed that ‘pre-stay communications are very important to guests and overall satisfaction scores fall approximately 66 points when pre-stay communications don’t happen’. Guests want to feel prepared for their hotel stay, so it is key to update with them with information around new mandates and safety protocols on-site.