Who is Roger Smith? As the hotel’s Director of Marketing and Co-Owner, John Knowles, jocularly explained during our time together, the enigmatic ‘Roger’ is many things to many people. The personified alias that has given this Midtown Manhattan property its name has always represented a place where great ideas are born and where bold actions are made reality. Now, however, the 136-room Roger Smith Hotel offers an archetypical example of a trendsetting post-COVID adaptation in a major urban center, and hoteliers would be wise to take note.
