The travel and hospitality industry has shown its mettle during 2020 – rising to the challenges that Covid-19 has thrown at it and doing everything it can to survive. It’s not been without its casualties. Now, with the prospect of a vaccine, hotels have to be on the front foot to win whatever demand is out there and secure heads in beds. When the vaccine becomes widely available, we expect the leisure market to return more quickly than business travel which will lag considerably.
There are eight key trends that I believe we will see during 2021.