Throughout this pandemic, hoteliers everywhere had to find ways to successfully navigate times of unpredictable and often decreased demand compared to previous years.
Adapting to shifting consumer trends as well as finding new ways to drive demand and reduce non-value-adding expenses became paramount for a hotel’s survival. This led to subtle shifts in many revenue managers’ attitudes towards hotel KPIs (key performance indicators).
Read on for an overview of how the importance of hotel KPIs is changing and which ones will be most critical for hotels in 2021 and during Covid-19 in general.
