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Travel Industry Must Fix “trust Gaps” As It Restarts – PhocusWire

June 24, 2021


Excerpt from PhocusWire

As consumers around the world make plans to travel again, a new study across 10 countries finds that the industry must regain their trust by addressing issues related to transparency and communication about pricing, health and safety and usage of their personal data.

Travelport commissioned the study of 11,000 travelers by consulting firm Edelman, which has analyzed consumer trust through its Edelman Trust Barometer since 2000.

“This is a once-in-a-lifetime opportunity to hit reset. You don’t get a lot of those with consumers, so it’s important we take the lessons of this study and apply them quickly to the recovery so the industry can bounce back faster,” says Jen Catto, Travelport’s chief marketing officer.

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