The U.K. continues to lead Europe in hotel occupancy with four straight weeks above 60% in the metric, according to STR data through 18 July.
“Demand is almost exclusively leisure-driven as the U.K. has benefitted from a successful vaccination program, a phased reopening and improved travel sentiment overall,” said Thomas Emanuel, STR’s Director. “Other countries are showing improvement in recent weeks for those very same reasons, but this is still far from a normal summer in Europe.’
The U.K.’s highest weekly occupancy level (63.5%) came during 12-18 July, but that was still significantly lower than the occupancy achieved during the comparable week from July 2019 (84.5%).
