A decrease in U.S. hotel demand and occupancy for the week of 23-29 October was expected and not as steep as previous years. The largest week-over-week declines were seen over the weekend (Friday & Saturday) with demand down 11% as travelers stayed home ahead of Halloween.
The weekend accounted for 58% of the weekly fall in demand. Even with the decrease, room demand for the week was the highest for this specific week over the past 23 years. Weekly occupancy was 65.8%, down from 69.9% a week prior. In 2019, occupancy for the week was 62.5% as Halloween fell on a Thursday that year versus the following Monday this year.