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U.S. Market Recovery Monitor – 29 October 2022 – STR

November 7, 2022

A decrease in U.S. hotel demand and occupancy for the week of 23-29 October was expected and not as steep as previous years. The largest week-over-week declines were seen over the weekend (Friday & Saturday) with demand down 11% as travelers stayed home ahead of Halloween.

The weekend accounted for 58% of the weekly fall in demand. Even with the decrease, room demand for the week was the highest for this specific week over the past 23 years. Weekly occupancy was 65.8%, down from 69.9% a week prior. In 2019, occupancy for the week was 62.5% as Halloween fell on a Thursday that year versus the following Monday this year.

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