Some UK domestic holiday and accommodation providers have increased prices significantly throughout 2021 amid soaring ‘staycation’ demand and this could deter British tourists in 2022, says GlobalData.
Craig Bradley, Associate Travel & Tourism Analyst at GlobalData, comments: “Increasing prices risks resulting in a lost opportunity for many UK tourism companies that previously had a prime opportunity to increase competitiveness with outbound tour operators. Instead, overinflated prices could effectively price them out of the market for summer 2022 and beyond, when UK travelers are more likely to venture abroad again.”
