It is widely accepted that the world emerging from the current crisis, will be one shaped by the new norms and cultural evolutions that are taking place today. Hoteliers who are ready to welcome guests in an environment that emphasizes their safety and personal value will be the first to recover. In the meantime, pragmatic solutions that empower hotels to ‘do more with less’ will help them weather the storm and strengthen short and long-term margins as the industry returns to growth.
