The first branded residence in the world, the Sherry-Netherland, opened in 1927 on New York’s Fifth Avenue, paving the way for a slew of the residential offerings. Although the concept is no longer novel, branded residences are experiencing a resurgence in popularity nearly 100 years after their inception. According to a report from British real estate services company Savills, the sector has grown by 230 percent over the past decade to 580 developments from 133 brands for a total of nearly 100,000 residential units. The same reports notes that 2021 saw the 10-year growth rate of branded residences increase from 170 percent to 230 percent. Recent high-profile additions include the Aman New York (with interiors by Denniston) and the forthcoming Mandarin Oriental Residences, Fifth Avenue, featuring a design from March and White Design (MAWD).
