Marketers have always been pretty resilient. Anyone who works in marketing will tell you there’s a needMarketers have always been pretty resilient. Anyone who works in marketing will tell you there’s a need to be flexible whilst juggling the best laid plans alongside activities reacting to events beyond your control.
But it’s the best laid plans part that really makes the difference between those who are good at their jobs and those who are great. That’s why Sapio’s latest Business Barometer makes such interesting reading for all B2B marketing professionals – and where senior leaders should take heed!
