A number of discussions at this year’s Advertising Week New York conference revolved around how marketers can build consumer trust and loyalty for their brands. DoorDash CMO Kofi Amoo-Gottfried at a Thursday session reminded attendees that such strategies are more difficult than many imagine.
“It’s a bit of a highfalutin notion, the idea that people can be loyal to a brand, but people are not loyal to their partners,” Amoo-Gottfried said to chuckles from attendees. “We will never be in a position where someone is 100% loyal all the time. But how do you earn more and more of their business?”
