The current global situation is forcing us to re-think the traditional hospitality business model. Safety, cleanliness, and social distancing are issues that are important to customers and will remain so until long after the current COVID-19 crisis has ended; but how the Hospitality Industry and hoteliers, in particular, respond to these demands is a key factor in their survival.
The key role
Technology plays a vitally important role in meeting these new challenges and maintaining operational effectiveness. The good news is that many of the technologies needed by hoteliers today are already in place, they just have not been used.