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Why More Travel Brands And Destinations Should Amplify LGBT+ And Diversity Efforts As We Enter A “New Normal”

June 30, 2020

We’ve seen that the COVID-19 pandemic has triggered global diversity efforts, rallying together as minority groups have been negatively targeted. In a time where people are hypersensitive when making decisions, especially around travel, it is the responsibility of brands to connect with consumers on a deeper level via their communications.

Some companies may revert to rainbow branding because they are not sure what the LGBT+ landscape looks like and don’t want to miss the mark. But they shouldn’t worry. A brand that chooses even one touchpoint of the gay or trans experience can create a degree of specificity and understanding that lifts it above other brands.

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