As Taco Bell CEO, Tresvant will report to Yum Brands CEO David Gibbs and have “global responsibility for driving Taco Bell’s growth strategies, franchise operations and overall performance,” according to the press release. In the global chief brand and strategy officer roles, Tresvant has already been responsible for Taco Bell’s international business, as well as strategy, food innovation, architecture, design and communications.
“[Tresvant] is driving transformative R.E.D. (relevant, easy, distinctive) sales-powering efforts, from omni-channel initiatives to digital customer touchpoints, to accelerate growth and further elevate and differentiate the Taco Bell fan and team member experience,” Gibbs said.
