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4 trends to watch for as industry evolves

February 19, 2020

Settling in to 2020, it is clear that innovation in hospitality and real estate is happening at a pace not seen since the rise of Marriott and Hilton. The big question is whether today’s innovative, grow-at-all-costs companies (WeWork, OYO, Sonder, etc.) will flame out quickly or create the foundation of a new generation of companies that will change the trajectory of consumer experiences in buildings for decades to come. It’s an exciting time to be a customer and somewhat unsettling to be an owner.

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