The U.S. hotel industry reported positive results in the three key performance metrics during January 2020, according to data from STR.
In a year-over-year comparison with January 2019, the industry posted the following:
- Occupancy: +0.8% to 55.1%
- Average daily rate (ADR): +1.4% to US$126.06
- Revenue per available room (RevPAR): +2.2% to US$69.47
“The industry opened 2020 with records across the key performance metrics and fairly substantial year-over-year growth when considering recent trends,” said Jan Freitag, STR’s senior VP of lodging insights. “The obvious concern is whether we will see coronavirus effects on U.S. performance that is already forecasted to be lackluster for 2020. To this point into February weekly data, there has not been a noticeable impact, but that is expected to change at some point amid a significant drop in Chinese arrivals, especially in gateway cities. As of right now, STR’s 2020 RevPAR forecast for the U.S. remains at 0%.”