Tripadvisor®, the world’s largest travel platform*, today released the findings of a new research report based on the platform’s unique insight into shifting traveler trends, revealing how consumers are planning to travel in 2021 and what impact the ongoing pandemic has had on their trip planning habits.
The report, which analyzed first party search data as well as traveler sentiment across six major markets (the United States, United Kingdom, Australia, Italy, Japan and Singapore), identified consumers’ increasing confidence that they will travel abroad in 2021, particularly in the second half of the year. In fact, globally, the majority of hotel clicks on Tripadvisor are already shifting to international destinations for May 2021 trips onwards (as opposed to domestic destinations, which dominated 2020).
