U.S. weekly hotel occupancy climbed back to the 40% mark, according to STR‘s latest data through 16 January.
10-16 January 2021 (percentage change from comparable week in 2020):
- Occupancy: 40.1% (-31.8%)
- Average daily rate (ADR): US$89.39 (-31.9%)
- Revenue per available room (RevPAR): US$35.85 (-53.6%)
Aggregate data for the Top 25 Markets showed lower occupancy (38.4%) but higher ADR (US$95.94) than all other markets.
Among the Top 25 Markets, Tampa/St. Petersburg, Florida (53.8%), reported the highest occupancy level.
